Business Websites

Your website was probably your first effort to establish a foothold in the online world. And with so many other online outlets growing in popularity, it is smart to ask - is a website still relevant and necessary?

The answer:Absolutely!

Your website is still important and should now be the hub to which all your other online campaigns are driven.

While no longer the single most important component of your online presence – that mantle is now shared equally with social media, email, video and apps – your website is still a pivotal piece of the process, and here’s why.

Your website rules as the most independent of all online channels in terms of ownership. Much of the online universe is driven by platforms owned by others and that puts you at the mercy of their rules and changing fortunes.

Don’t misunderstand this – these platforms are fantastic and can deliver stellar results for your business, you just need to ensure they any one of them is not the sole source of leads, traffic and sales, leaving you vulnerable.

This is why having your website as the hub from which all other online channels are spokes ensures a solid foundation with stability guaranteed, no matter what else comes along.

Understanding how the role of your website has changed over time will make this clearer for you.

Your website used to be the first point of online contact. It was the place people found you. That is no longer the case. People looking for the product or service you offer now use a combination of traditional web and newer social media outlets to search and find the best fit for them.

The secret is to ensure you appear in those outlets as the natural choice and get them to make a connection.

Having attracted a potential customer, you need a place to take them where you have total control over the experience to make the most of that connection.

Your website is still the most effective and profitable place for that to happen.

We build sites that provide that foundational hub for your business. The sites are easy to manage, have built-in live reporting that tell you what you need to know in terms of traffic and conversions and integrate seamlessly with the other spokes in your online presence.

We have many years of experience of building sites that deliver qualified leads and purchase-ready customers.